Prime Focus’ step down subsidiary -- Brahma has acquired Metaphysic, a leading developer of AI content creation technologies. The acquisition, implemented by way of merger, will accelerate the development of Brahma’s AI-powered products for enterprise, IP rights-holders, and content creators across industries, empowering them to create the highest quality content at scale. The valuation of Brahma following the transaction is $1.43 billion.

Post merger, Metaphysic’s existing investors, including Liberty Global, S32, Rakuten Capital, TO Ventures and 8VC will become shareholders in Brahma. Brahma’s global team will include more than 800 engineers and creative technologists, bringing together DNEG Group’s creative technology portfolio, including Ziva’s technology for the creation of digital human and character simulations, with Metaphysic’s groundbreaking AI technology. This is combined with market-leading CLEAR’s purpose-built AI platform with its global client base, built over 8 years of research and development in content discovery, content creation, and content management.

Brahma is a wholly owned subsidiary of DNEG S.a.r.l., Luxembourg, subsidiary company of Prime Focus. Brahma, a global AI and content technology company created by the DNEG Group. 

Prime Focus (PFL), the world’s largest independent integrated media services powerhouse.


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