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Poonawalla Fincorp launches PL Prime Digital 24x7

03 Mar 2025 Evaluate

Poonawalla Fincorp has launched PL Prime Digital 24x7, an industry first fully end-to-end digital personal loan offering designed to meet the needs of salaried professionals seeking quick and convenient access to credit. This industry-first financial product is set to redefine the personal lending segment by offering a seamless and instantaneous borrowing experience around the clock to salaried professionals of prime corporates. 

The PL Prime Digital 24x7 Loan enables eligible customers to bypass traditional loan processes and avail loans up to Rs 15 lakh in just 15 minutes through a completely paperless process. It also provides the flexibility to choose longer EMI tenures and comes with a zero collateral requirement. The PL Prime Digital 24x7 will be available on the company’s mobile app, website and with authorised partners. The personal loan segment in India has grown by 27% year-on-year, indicating the increasing reliance on unsecured credit for planned and unplanned expenses. The launch of PL Prime Digital 24x7 reaffirms Poonawalla Fincorp's commitment to its risk first lending approach by adjusting the pricing based on the risk calibration.

Poonawalla Fincorp (Formerly known as Magma Fincorp) is a non-deposit taking systemically important non-banking finance Company (ND-SI-NBFC), registered with the Reserve Bank of India (RBI).


Poonawalla Fincorp Share Price

414.00 6.75 (1.66%)
17-Apr-2026 16:59 View Price Chart
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