Thomas Cook (India) and its Group Company -- SOTC Travel have signed a strategic joint-venture (JV) agreement with Tourism New Zealand that intends to boost demand to New Zealand during the destination’s Winter Season - June to August.
The partnership extends across key pivots of product development and strategic marketing, while leveraging Thomas Cook and SOTC Travel’s domain expertise and extensive consumer base - from multi-generational families, couples, working professionals to Young India’s millennials and GenZ - across India’s metros, mini-metros and Tier 2 & 3 markets.
With New Zealand’s winter coinciding with India’s peak vacation season, the JV intends to showcase New Zealand’s winter-wonderland and unique experiences to India’s discerning travellers. The benefits of off-peak travel (between June to August), includes increased supply-capacity leading to better pricing and special offers, fewer crowds/queues that allow exploration of New Zealand at leisure and in a more sustainable manner.
Thomas Cook (India) (TCIL) is the leading omnichannel travel company in the country offering a broad spectrum of services including Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services and Visa Services.
