Thomas Cook (India) has appointed Bollywood’s youth icon Kartik Aaryan as its brand ambassador. Kartik Aaryan is known for his charismatic persona and strong connection with India’s youth. His significant fan-base, aspirational image yet relatability especially among millennials and GenZ makes him a key influencer. He embodies the spirit of India’s new-age traveller, making him an ideal choice to represent the innovative and agile India ka Forex Specialist - Thomas Cook.
The partnership commences with a campaign for Thomas Cook’s recently launched Borderless Travel Card-a game-changing, multi-currency product designed to provide travellers with a seamless, secure and smooth experience at every stage of their journey-anywhere in the world. The film featuring Kartik, while indicating the numerous forex related challenges faced by India’s travellers, highlights Thomas Cook’s Borderless Travel Card as an ideal solution. This is presented in a fun and relatable conversation between two friends planning their upcoming holiday.
While the friend struggles with managing multiple credit and debit cards, lounge access cards, international SIM cards and currency, Kartik proudly flaunts his Thomas Cook multicurrency Borderless Travel Card-as his one-stop-solution that addresses significant challenges while on an international trip. The campaign will be amplified across multiple platforms including digital, CTV (connected TV) and social media, ensuring high reach and engagement.
Thomas Cook (India) (TCIL) is the leading omnichannel travel company in the country offering a broad spectrum of services including Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services and Visa Services.
