United Breweries launches Amstel Grande in Uttar Pradesh

04 Apr 2025 Evaluate

United Breweries (UBL) has launched its iconic premium beer, Amstel Grande, in Uttar Pradesh. This expansion marks a key development in India’s premium beer market, combining UBL's brewing excellence with Amstel's 150-year heritage, further elevating the beer experience for consumers in the region.

Amstel Grande promises to offer Indian consumers an unparalleled beer experience, thanks to its secret ingredient: time. The beer is slow brewed and matured longer, allowing its flavors to fully develop, resulting in a rich, smooth taste. Crafted using the finest quality barley, unique Dutch yeast, and carefully selected hops, each sip of Amstel Grande is a testament to the brand's commitment to quality. With no added sugar and perfected through extensive global and local testing, it achieved top scores in consumer research, setting a new standard in premium beer.

Amstel Grande is now available in Uttar Pradesh, competitively priced at Rs 110 for a 330ml bottle, Rs 160 for 500ml bottle, and Rs 210 for a 650ml bottle, and is accessible at leading outlets across the state.

United Breweries is maker of Kingfisher beer and Heineken beer in India.


United Breweries Share Price

1682.75 -9.60 (-0.57%)
05-Dec-2025 16:59 View Price Chart
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United Spirits 1455.15
United Breweries 1682.75
Radico Khaitan 3201.35
India Glycols 1062.40
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