United Breweries (UBL) has launched its iconic premium beer, Amstel Grande, in Uttar Pradesh. This expansion marks a key development in India’s premium beer market, combining UBL's brewing excellence with Amstel's 150-year heritage, further elevating the beer experience for consumers in the region.
Amstel Grande promises to offer Indian consumers an unparalleled beer experience, thanks to its secret ingredient: time. The beer is slow brewed and matured longer, allowing its flavors to fully develop, resulting in a rich, smooth taste. Crafted using the finest quality barley, unique Dutch yeast, and carefully selected hops, each sip of Amstel Grande is a testament to the brand's commitment to quality. With no added sugar and perfected through extensive global and local testing, it achieved top scores in consumer research, setting a new standard in premium beer.
Amstel Grande is now available in Uttar Pradesh, competitively priced at Rs 110 for a 330ml bottle, Rs 160 for 500ml bottle, and Rs 210 for a 650ml bottle, and is accessible at leading outlets across the state.
United Breweries is maker of Kingfisher beer and Heineken beer in India.
