Thomas Cook’s arm launches Sterling Borderland Amritsar

07 Apr 2025 Evaluate

Thomas Cook’s wholly owned subsidiary -- Sterling Holiday Resorts has launched Sterling Borderland Amritsar, marking the brand’s foray into the culturally rich and historically vibrant state of Punjab. With this opening, Sterling Holiday Resorts expands its footprint to 53 destinations across India, spanning hills, beaches, jungles, heritage hubs, and spiritual centres.

Located on Lawrence Road, the primary shopping hub, the hotel offers a seamless blend of elegant design and signature Sterling hospitality. Its central location provides easy access to Amritsar’s revered Golden Temple - just 4 kms away, other landmarks like Jallianwala Bagh and the Wagah Border, as well as key shopping streets and office hubs such as Ranjit Avenue and Queen’s Road - making it ideal for both leisure and business travellers.

The hotel features thoughtfully designed Classic Rooms, Premier Rooms, and Junior Suites, with plush interiors and a choice of king or twin beds, suited for solo guests, families, and business visitors.

Thomas Cook (India) is the leading omnichannel travel company in the country offering a broad spectrum of services including foreign exchange, corporate travel, mice, leisure travel, value added services, and visa services.

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