GCPL considering price increase to counteract input costs

16 Nov 2011 Evaluate

Godrej Consumer Products (GCPL), FMCG player is considering additional price increase on some products across all segments in the next few months due to high input cost, which continues to put pressure on its profitability.

The company has taken various initiatives to manage its cost efficiently and also increase prices to offset the high input cost. The company is studying the situation right now and is evaluating which other categories’ price can be increased.

Recently, GCPL has taken price hike primarily in the soaps and insecticides segment. The company, which primarily targets the mass market, is also looking at premiumisation of its product categories as part of its plan to enhance its reach to the urban population.

Godrej Consumer Prod Share Price

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