Britannia, one of the India’s biggest brands of the country is planning to focus its dairy business, expected to achieve high growth rates in less saturated categories such as cheese and yogurt. It is likely to sale these products with its extensive biscuit distribution network.
The company has managed to garner 21% market value share in the cheese category and has reaching out to 30,000 outlets already. It is aiming to make a mark in yogurt category. Branded cheese is still a relatively smaller category at Rs 600 crore, with single digit growth rates between 7% and 10%.
