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ZEE to launch GEC ‘Zee Anmol’ on September 1

28 Aug 2013 Evaluate

Zee Entertainment Enterprises (ZEE) is in process of launching a new free-to-air general entertainment channel (GEC) ‘Zee Anmol’ which is slated to go on air from September 1, 2013. The channel would be simultaneously launched on mobile and television platforms.

ZEE has the richest library of content in the country and Zee Anmol is an attempt to bring these popular shows back into the lives of audiences. The channel will be available across major multi-system operators, cable operators and key direct-to-home platforms.

Zee Entertainment is India’s largest vertically integrated media and Entertainment Company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Café, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz, & Zee Sports.

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81.06 0.85 (1.06%)
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