Ethos has acquired 1,73,000 equity shares of CHF 1 each of Silvercity Brands AG, associate body corporate of the Company. Consequently, the shareholding of Ethos in Silvercity Brands AG will be 33.88% from the erstwhile 34.39%. Objects of acquisition is to invest in or create brands; to manufacture and trade in watches and other luxury products; to make investments and other actions supporting the main objects.
Ethos is the largest luxury and premium watch retailer in India, operating on an omnichannel model and allows customers to order products either offline or online.