One MobiKwik Systems has unveiled a multi-media campaign for its innovative ‘Pocket UPI’ product. The campaign positions Pocket UPI as a smarter alternative to traditional UPI payments by eliminating the need for direct bank account linking & other superior product benefits.
Actor Jaideep Ahlawat headlines the campaign, reprising his popular cop avatar to bring authenticity & edge to the screen. In a series of engaging digital films, Ahlawat navigates everyday financial scenarios with humor & candidness, demonstrating why Pocket UPI represents a smarter way to UPI. Despite the rapid growth of digital payments in India, users struggle with managing UPI transactions across platforms & bank accounts. Some of these issues include cluttered bank statements, security risks, expense tracking difficulties & payment delays.
MobiKwik addresses these challenges through a series of engaging & witty creatives across Digital & Social platforms. Throughout the campaign, the brand aims to highlight real-world situations where digital payments are made & why Pocket UPI is the smarter choice. Users can make UPI transactions without directly linking their Bank accounts, significantly reducing fraud risk. They can keep bank statements clutter-free by routing payments through their Pocket UPI balance. The product enables better control over monthly spending by allowing users to load specific amounts into their account & use them as per their needs. Additionally, customers can experience faster, PIN-less transactions.
One Mobikwik Systems is a platform business at its core, that has a two-sided payments network, consisting of consumers and merchants.
