One MobiKwik Systems unveils multi-media campaign for innovative ‘Pocket UPI’ product

19 May 2025 Evaluate

One MobiKwik Systems has unveiled a multi-media campaign for its innovative ‘Pocket UPI’ product. The campaign positions Pocket UPI as a smarter alternative to traditional UPI payments by eliminating the need for direct bank account linking & other superior product benefits.

Actor Jaideep Ahlawat headlines the campaign, reprising his popular cop avatar to bring authenticity & edge to the screen. In a series of engaging digital films, Ahlawat navigates everyday financial scenarios with humor & candidness, demonstrating why Pocket UPI represents a smarter way to UPI. Despite the rapid growth of digital payments in India, users struggle with managing UPI transactions across platforms & bank accounts. Some of these issues include cluttered bank statements, security risks, expense tracking difficulties & payment delays. 

MobiKwik addresses these challenges through a series of engaging & witty creatives across Digital & Social platforms. Throughout the campaign, the brand aims to highlight real-world situations where digital payments are made & why Pocket UPI is the smarter choice. Users can make UPI transactions without directly linking their Bank accounts, significantly reducing fraud risk. They can keep bank statements clutter-free by routing payments through their Pocket UPI balance. The product enables better control over monthly spending by allowing users to load specific amounts into their account & use them as per their needs. Additionally, customers can experience faster, PIN-less transactions.

One Mobikwik Systems is a platform business at its core, that has a two-sided payments network, consisting of consumers and merchants.


One Mobikwik Systems Share Price

235.80 -0.65 (-0.27%)
16-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
One97 Communications 1280.05
Infibeam Avenues 16.96
Billionbrains Garage 144.30
Pine Labs 227.15
Seshaasai Technologi 285.30
View more..
Register Now to get our Free Newsletter & much more!

© 2025 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×