SEBI Reg. Investment Advisor

Download App

MoneyWorks4Me

Associated Alcohols launches premium blended malt whisky ‘Hillfort’ in Maharashtra

21 May 2025 Evaluate

Associated Alcohols & Breweries has launched its premium blended malt whisky ‘Hillfort’ in the State of Maharashtra. The product is now available across select retail outlets. Maharashtra is one of the most significant consumption markets for the Indian Made Foreign Liquor (IMFL) industry, accounting for over 10% of national IMFL demand and recording annual sales of around 35 million cases, as per Technopak and industry estimates. The state’s premium consumer base, coupled with high per capita liquor consumption in urban centres, makes it a strategic addition to AABL’s growing market footprint.

Following the commercial rollout of Hillfort, the company intends to introduce additional proprietary products including Nicobar Gin, CP Vodka, and other premium products of the Company, as part of a phased pan-India expansion strategy.

Associated Alcohols & Breweries is one of the largest distilleries in India. The company is engaged in the business of bottling vodka and Scotch whisky for large reputed international brands.

Assoc Alcohols &Brew Share Price

904.75 -2.15 (-0.24%)
17-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
United Spirits 1303.00
United Breweries 1494.10
Radico Khaitan 3188.25
India Glycols 975.65
Allied Blenders 573.50
View more..

About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

Our Vision

To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

What Makes MoneyWorks4Me Different

Our Approach: Ensuring compounding work its magic on client portfolio.

MoneyWorks4Me ensures this through:

×