Associated Alcohols launches premium blended malt whisky ‘Hillfort’ in Maharashtra

21 May 2025 Evaluate

Associated Alcohols & Breweries has launched its premium blended malt whisky ‘Hillfort’ in the State of Maharashtra. The product is now available across select retail outlets. Maharashtra is one of the most significant consumption markets for the Indian Made Foreign Liquor (IMFL) industry, accounting for over 10% of national IMFL demand and recording annual sales of around 35 million cases, as per Technopak and industry estimates. The state’s premium consumer base, coupled with high per capita liquor consumption in urban centres, makes it a strategic addition to AABL’s growing market footprint.

Following the commercial rollout of Hillfort, the company intends to introduce additional proprietary products including Nicobar Gin, CP Vodka, and other premium products of the Company, as part of a phased pan-India expansion strategy.

Associated Alcohols & Breweries is one of the largest distilleries in India. The company is engaged in the business of bottling vodka and Scotch whisky for large reputed international brands.

Assoc Alcohols &Brew Share Price

959.30 -4.70 (-0.49%)
26-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
United Spirits 1427.90
United Breweries 1623.10
Radico Khaitan 3300.10
India Glycols 1028.90
Allied Blenders 613.40
View more..
Register Now to get our Free Newsletter & much more!

© 2025 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×