Associated Alcohols & Breweries has launched its premium blended malt whisky ‘Hillfort’ in the State of Maharashtra. The product is now available across select retail outlets. Maharashtra is one of the most significant consumption markets for the Indian Made Foreign Liquor (IMFL) industry, accounting for over 10% of national IMFL demand and recording annual sales of around 35 million cases, as per Technopak and industry estimates. The state’s premium consumer base, coupled with high per capita liquor consumption in urban centres, makes it a strategic addition to AABL’s growing market footprint.
Following the commercial rollout of Hillfort, the company intends to introduce additional proprietary products including Nicobar Gin, CP Vodka, and other premium products of the Company, as part of a phased pan-India expansion strategy.
Associated Alcohols & Breweries is one of the largest distilleries in India. The company is engaged in the business of bottling vodka and Scotch whisky for large reputed international brands.
