Natrol, Inc., a wholly owned subsidiary of Plethico Pharmaceuticals, is partnering with Bikram Choudhury -- the world renowned yoga guru who developed the unique brand of yoga known as Bikram Yoga -- to offer a new line of ayurvedic supplements called Vedic Mantra.
Often referred to as “hot yoga”, Bikram Yoga is ideally practiced in a room heated to 105 degrees Fahrenheit or approximately 40.6 degrees Celsius, with a humidity of 40 percent. Bikram’s goal is general good health, and the alliance with Natrol, Inc. is a natural fit for both entities. This collaboration was arranged by Los Angeles-based brand integration firm, Brand in Entertainment.
This is an exciting venture for Natrol to affiliate with Bikram and Bikram Yoga, an institution globally recognized for its positive health influence. Natrol agrees with the yoga philosophy that a balanced mix of healthy natural foods and supplementation is a good step to enriching the mind and body.
Natrol, Inc., a global leader in the nutrition industry, and a premier marketer, manufacturer and distributor of nationally branded nutritional products.
Plethico Pharmaceuticals is an herbal/nutraceutical-focused Indian Company, engaged in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.
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