Plethico Pharmaceuticals’ arm partners with Bikram Yoga

17 Nov 2011 Evaluate

Natrol, Inc., a wholly owned subsidiary of Plethico Pharmaceuticals, is partnering with Bikram Choudhury -- the world renowned yoga guru who developed the unique brand of yoga known as Bikram Yoga -- to offer a new line of ayurvedic supplements called Vedic Mantra.

Often referred to as “hot yoga”, Bikram Yoga is ideally practiced in a room heated to 105 degrees Fahrenheit or approximately 40.6 degrees Celsius, with a humidity of 40 percent. Bikram’s goal is general good health, and the alliance with Natrol, Inc. is a natural fit for both entities. This collaboration was arranged by Los Angeles-based brand integration firm, Brand in Entertainment.

This is an exciting venture for Natrol to affiliate with Bikram and Bikram Yoga, an institution globally recognized for its positive health influence. Natrol agrees with the yoga philosophy that a balanced mix of healthy natural foods and supplementation is a good step to enriching the mind and body.

Natrol, Inc., a global leader in the nutrition industry, and a premier marketer, manufacturer and distributor of nationally branded nutritional products.

Plethico Pharmaceuticals is an herbal/nutraceutical-focused Indian Company, engaged in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.

Peers
Company Name CMP
Sun Pharma Inds. 1540.30
Dr. Reddys Lab 5872.65
Cipla 1481.55
Zydus Lifesciences 1076.45
Lupin 1712.05
View more..
© 2024 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt.Ltd.