Emami has roped in Bollywood actor Bipasha Basu as brand ambassador for its BoroPlus brand. The company will initially start with its new BoroPlus range of face wash. Bipasha Basu has earlier been associated with Emami’s Vasocare brand.
The brand BoroPlus endorsers’ list already boasts of Amitabh Bachchan for antiseptic cream and Kareena Kapoor Khan for antiseptic cream and moisturizing lotion.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami's Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
