ZEE Entertainment Enterprises has joined hands with integrated startup platform Ideabaaz Tech to launch Ideabaaz, a reality IP designed to uncover entrepreneurial talent from India’s tier II and tier III markets.
The company is aiming to expand its content and technology portfolio by building purpose-driven entertainment that fosters societal impact. The company and Ideabaaz Tech will jointly developed and fund Ideabaaz, aimed at creating India’s largest grassroots startup ecosystem by giving budding entrepreneurs a national and international platform to showcase their ideas.
Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.
