TCS collaborates with MIT SMR

Tata Consultancy Services Ltd. | IT - Software | IT & ITES | BSE: 532540 | NSE: TCS

16 Jul 2025 Evaluate

Tata Consultancy Services (TCS) has collaborated with MIT Sloan Management Review (MIT SMR) to launch a new research series to explore the next phase of human and AI collaboration in large enterprises. As enterprises the world over are proactively investing in deploying AI-led solutions to transform their business operations, this multi-sectoral study deeply examines the new paradigms that will redefine the use of AI in global enterprise environments.

In a series of research articles covering the manufacturing; retail and consumer packaged goods; banking, financial services, and insurance; life sciences and health care; energy, resources and utilities; and communications, media, and technology sectors, the study investigates how business leaders are deploying AI-augmented solutions to gain a competitive edge from better decisions. The study on the theme of strategic measurement finds that generative and predictive AI can initiate a transformative change that drives competitive advantage. The year-long research that was conceptualized and executed jointly by MIT SMR and TCS drew insights experts and pioneers from organizations such as Walmart, Meta, Mastercard, and Pernod Ricard.

TCS’ industry expertise in strategizing and supporting large global organizations in their AI-led digital transformation journeys using both generative and predictive AI along with the academic rigor of MIT SMR bring forth new and fresh thinking about using AI to augment and inform Human Intelligence. The collaborative research has revealed the emergence of intelligent choice architectures-- a new paradigm where human-centric AI systems proactively participate in structuring and shaping strategic decisions by generating novel options, predicting outcomes, and guiding choices.

TCS is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses. TCS offers a consulting-led, cognitive powered, integrated portfolio of IT, business & technology services, and engineering.

TCS Share Price

2268.25 66.45 (3.02%)

17-Jul-2026 16:59 View Price Chart

Peers

Company Name	CMP
TCS	2268.25
Infosys	1096.95
HCL Technologies	1203.85
Wipro	176.00
Tech Mahindra	1570.50
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