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TCS launches AURA Dealer Business Management Service for automotive retailers

17 Nov 2011 Evaluate

Tata Consultancy Services (TCS), a leading IT services, consulting and business solutions firm, in cooperation with SAP AG has launched AURA Dealer Business Management (DBM) Golden Template, a new pre-defined service based on an innovative, business-ready and lean model built for the auto retail sector.

The AURA DBM Golden Template is a result of co-innovation and joint development efforts between TCS and SAP. The new AURA service has been built on the SAP ERP and SAP Dealer Business Management applications. The service is offered in the form of a packaged implementation service that can help jump start business operations of auto retailers and contains standard baseline functionality, best practices and end-to-end process scenarios for sales, service, parts business, finance, human resources and their related reports. As a fixed-cost service provided in a ready-to-deploy and out-of-the-box format, AURA reduces implementation time, provides an increased return on investment and facilitates gradual, stage-wise customization and change management.

The last few years have seen the automotive retail ecosystem under intense pressure. This service will provide dealers a new path to profitability and help the OEMs and channel providers differentiate their offerings and services in the market space. AURA weaves new business models built on a cutting-edge technology platform.

TCS has established a Center of Excellence for dealer business management that will further drive the process of collaboration between TCS and SAP, to support and develop further innovations to this service to auto dealers and retailers.

TCS Share Price

2522.70 -87.85 (-3.37%)
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Company Name CMP
TCS 2522.70
Infosys 1260.85
HCL Tech. 1285.90
Wipro 203.70
Tech Mahindra 1413.85
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