Radico Khaitan has launched 'The Spirit of Kashmyr', a true luxury vodka. The roll out begins in Uttar Pradesh, followed by Goa, Maharashtra and other key markets across the country. With this latest innovation, the company strengthens its premiumisation journey, blending tradition, elegance, and contemporary craftsmanship.
Inspired by the soul of Kashmir and infused with its rarest treasures, The Spirit of Kashmyr is more than a spirit, it is an experience drawn from the snow-kissed landscapes of the valley, the regal warmth of Pampore saffron, and the poetic stillness of Dal Lake at dawn. The brand introduces two exquisite variants - Indian Natural Vodka and Indian Saffron Vodka, each crafted to reflect the purity, depth, and heritage of its origin.
Recognising a clear gap in the industry, The Spirit of Kashmyr proudly becomes India’s first homegrown luxury vodka brand, a category-defining launch crafted to meet the rising demand for premium, culturally rooted experiences. Priced at Rs 3000 and Rs 2500, respectively, for the saffron and natural variant, in Uttar Pradesh, the product is also available in a convenient 180 ml pack size at Rs 740 and Rs 620, bringing a taste of Indian elegance to a wider audience.
Radico Khaitan (RKL) is one of the oldest and the largest manufacturers of Indian Made Foreign Liquor (IMFL) in India.
