State-owned Balmer Lawrie and Company is planning to give a boost to its tourism business by developing dedicated packages for domestic and outbound tourism. It has inaugurated its corporate social responsibility project on November 16, 2011 to sponsor the training of 100 girl students in the travel and tourism sector across the country every year.
The company has developed 42 packages on both domestic and outbound destinations. The company primarily caters to the Middle East, South East Asia and parts of Europe. It plans to develop more packages to attract customers. By March 2012, company expects its online travel portal to be operational.
Ticketing business is the primarily business of Balmer Lawrie and tourism currently accounts for a small percentage that is 40% of its total revenues from the segment.
