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Infibeam Avenues’ Board approves transfer of Ecommerce Platform Infrastructure Business to Rediff.com India

AvenuesAI Ltd. | Fintech | IT & ITES | BSE: 539807 | NSE: CCAVENUE

08 Aug 2025 Evaluate

Infibeam Avenues’ Board of Directors has approved entering into a Business Transfer Agreement (BTA) with Rediff.com India, to transfer its Ecommerce Platform Infrastructure Services business. As part of the transaction, the Ecommerce Platform Technology Infrastructure business has been independently valued at Rs 800.39 crore. This strategic business transfer is expected to deliver focused business segmentation, enabling each company to operate with enhanced focus and ownership. Infibeam will double down on digital payments and AI innovation through CCAvenue and Phronetic.AI, respectively, while Rediff enhancing its enterprise offerings through the integration of its robust ecommerce platform framework suite into the upcoming RediffOne business productivity suite.

The transaction builds on the natural synergy between ecommerce platform technology and enterprise software solutions. RediffOne, Rediff’s integrated suite of business tools -- originally designed to include ERP, HRMS, CRM, and productivity applications--will now incorporate ecommerce platform technology as a core offering. The expanded solution will be offered as a unified business suite as part of RediffOne offerings, while simultaneously, ecommerce platform technology will also be available as a standalone product under the Rediff Ecommerce Platform brand name. The brand alignment with Rediff will enhance the marketability and visibility of the platform offering, leveraging Rediff’s digital brand recognition across India and international markets.

As part of the transaction pending shareholder approval, Infibeam’s equity stake in Rediff will increase from 54.1% to 82.7%, enabling continued strategic oversight. This ownership structure provides the foundation for long-term alignment between the companies and creates opportunities for collaboration in AI, ecommerce platform, digital payments and other technology licensing.

Infibeam Avenues is engaged in providing online retail services.

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Infibeam Avenues’ Board approves transfer of Ecommerce Platform Infrastructure Business to Rediff.com India

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