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SKS Microfinance signs marketing strategist for Repositioning and Rebranding assignment

23 Sep 2013 Evaluate

SKS Microfinance has signed Mr. Jack Trout, one of the world’s foremost marketing strategists, for its rebranding/ repositioning work. Mr. Trout, President, Trout & Partners, an international marketing consultancy based in Connecticut, USA, is the originator of positioning and other important concepts in marketing strategy.

SKS Microfinance (SKS) is a non-banking finance company (NBFC), registered and regulated by the Reserve Bank of India, whose mission is to provide financial services to low-income households. SKS operates across 16 states of India.

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