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SDBL unveils ‘Milestone100’ and ‘White Fox’: Report

23 Sep 2013 Evaluate

Som Distilleries and Breweries (SDBL) has reportedly unveiled two new premium brands ‘Milestone100’ and ‘Whit Fox Vodkam’ in Delh to enter into a premium segment. ‘Milestone100’ has been specially made for people aspiring to achieve new milestones in their lives, and thus the tagline ‘Thodda Aur’, and the 100 denotes 100% purest form. The White Fox’ vodka is made exclusively using state of the art porous/ carbon filtration technology to ensure and give the consumers that absolute clarity and smoothness to the blend, which makes it an unmatched quality product in its price offering.

Meanwhile, the company is targeting to almost double its revenues from the liquor business to Rs 3,000 crore in the next 4 years on the back of expansion of its network in the country. The company is also planning to double the number of its liquor manufacturing units to 8 from the current four units in the next 3 years.

Som Distilleries & Breweries is engaged in manufacturing beer and Indian made foreign liquor. The company owns brands such as Hunter Extra Strong Premium Beer, Legend Premium Beer and Legend Premium Lager Beer.

Som DistilleriesBrew Share Price

86.23 1.73 (2.05%)
17-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
United Spirits 1303.00
United Breweries 1494.10
Radico Khaitan 3188.25
India Glycols 975.65
Allied Blenders 573.50
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