In a bid to strengthen its footprint in the domestic liquor market, Som Distilleries and Breweries is planning for two strategic acquisitions this year. Of the two strategic acquisitions, one will be a contract liquor manufacturing firm based out of Chhattisgarh, while the other will be a Tamil Nadu-based liquor firm.
These acquisitions will give the company reasonable foothold in southern and western markets. Further, the company is also looking to set up greenfield facilities in Haryana and Tamil Nadu.
The Indian liquor industry has strong MNC presence with brands such as Diageo, Beam Global, Pernod Ricard, Heineken, SAB Miller and Carlsberg. There are three broad categories — Indian manufactured foreign liquor (which includes whiskey, rum, brandy, vodka and gin), beer and country liquor (cheaper, spiced liquor).
