Valencia Nutrition is planning to launch NITRRO ROAR Energy Drink in association with M/s Roaring Fitness (RF) - Nitrro Fitness - chain of Luxury Fitness Gymnasiums. Under the arrangement, Valencia Nutrition and Nitrro agreed to co-launch, marketing, and distribution of a co-branded energy drink titled ‘Nitrro Roar’, aligning both brands' vision for health, performance, and innovation in the premium fitness space.
The initial deployment and activation of Nitrro Roar has been carried out at Breach Candy & Powai at Mumbai and Thane East & West of Nitrro Fitness. Roar is a registered trademark and the exclusive property of Valencia Nutrition. The combined mark ‘Nitrro Roar’ is a co-branded and jointly owned intellectual property of Valencia Nutrition & Roaring Fitness.
Valencia Nutrition is engaged in the business of developing, manufacturing, sale & distribution of nutraceutical products.