Aditya Birla Fashion and Retail shines on launching new brand ‘OWND!’

Aditya Birla Fashion and Retail Ltd. | Retailing | Retail | BSE: 535755 | NSE: ABFRL

17 Sep 2025 Evaluate

Aditya Birla Fashion and Retail is currently trading at Rs. 89.86, up by 3.17 points or 3.66% from its previous closing of Rs. 86.69 on the BSE.

The scrip opened at Rs. 89.01 and has touched a high and low of Rs. 91.55 and Rs. 88.03 respectively. So far 2103887 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 121.74 on 27-Sep-2024 and a 52 week low of Rs. 72.04 on 13-Jun-2025.

Last one week high and low of the scrip stood at Rs. 91.55 and Rs. 86.34 respectively. The current market cap of the company is Rs. 11004.62 crore.

The promoters holding in the company stood at 46.57%, while Institutions and Non-Institutions held 29.77% and 23.66% respectively.

Aditya Birla Fashion and Retail (ABFRL) has launched ‘OWND!’, a bold new fashion brand designed for India's Gen Z and youthful, trend-conscious consumers. The launch marks the debut of a new proposition complete with a new brand name, new identity, contemporary shop layouts, along with hottest trend-driven products for the vibrant and dynamic lifestyle of young India.

OWND! is inspired by youth culture with a core mission to spark conversations and empower the youth to own every moment with their unmistakable charisma. This new brand proposition, with its dynamic energy will bring a wave of fashion retailing that resonates with the fashion conscious & value driven GenZ. With OWND!, ABRFL aims to accelerate its play in the value fashion category. The company plans to convert the existing StyleUp stores into OWND! & expand its footprint to 100 stores by the end of this financial year.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores.

Aditya Birla Fashion Share Price

64.17 -0.93 (-1.43%)

30-Apr-2026 16:59 View Price Chart

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