Globus Spirits has launched TERAI India Craft Vodka, the world’s first vodka filtered using amethyst crystals. With this innovation, the company reinforces its commitment to redefining premium spirits in India by combining pioneering techniques with world-class craftsmanship.
This delightful handmade Vodka has been cultivated from grain to glass at the TERAI distillery in Behror, Rajasthan. Made using locally sourced rice & bespoke production methods to create a bright distillate, uniquely finished by filtering through amethyst crystals for a smooth & playful vodka. This exclusive process sets a new benchmark for the premium vodka category and offering consumers a truly elevated drinking experience.
TERAI India Craft Vodka has debuted in Jaipur and Udaipur, Rajasthan, at a price of Rs 2,245 for a 750 ml bottle. The brand will soon expand to Delhi, Gurgaon, Goa, and Mumbai, where it will be available across leading retail outlets and select premium channels. With a distilling heritage dating back to 1958, Globus Spirits has been steadily building its premium spirits portfolio starting with TERAI, renowned for its craft gin and now craft vodka. This launch marks another milestone in the company’s strategy to introduce differentiated; high- quality products tailored to India’s evolving consumer preferences in the premium alco-bev segment.
Globus Spirits is primarily engaged in the business of manufacture and sale of Indian Made Indian Liquor (IMIL), Indian Made Foreign Liquor (IMFL), Bulk Alcohol hand sanitizer and Franchise Bottling.
