Tilaknagar Industries has received approval from The Competition Commission of India (CCI) to acquire the Imperial Blue whisky business from the Indian arm of French liquor giant Pernod Ricard for Rs 4,150 crore. Commission approves the acquisition of the business of production, bottling, marketing, and sale of alcoholic and other beverages under the 'Imperial Brands' from Pernod Ricard India by Tilaknagar Industries.
The acquisition will make the company, which owns brands such as Mansion House Brandy, Courrier Napoleon Brandy, Mansion House Gold Whisky and Blue Lagoon Gin, a leading player in the fast-growing whisky market. Both parties -- Indian-Made Foreign Liquor (IMFL) manufacturer Tilaknagar Industries and Pernod Ricard India have entered into a definitive agreement for the transaction related to the sale of Imperial Blue business division (IB).
Tilaknagar Industries is a leading manufacturer of liquor across the major categories - Whisky, Brandy, Rum, Vodka and Gin. The company has a leading market position in the southern and western parts of India.
