Tata Consultancy Services (TCS), a leading IT services, consulting, and business solutions organization, has entered into eight-year partnership with New York Road Runners (NYRR). The company is taking on the role of Title Sponsor in 2014 of the premier long-distance athletic event in the world - the New York City Marathon. Beginning in 2014, the prestigious race will be called the TCS New York City Marathon and is a part of a year-round premier partnership between TCS and NYRR to provide support for the NYRR 5-Borough Series and key heritage events, as well as year-round youth and community-focused events and programs, starting November 5, 2013.
The new global partnership-fueled by movement and empowered by technology-is built on a shared commitment to elevating the health and well-being of individuals and embodies TCS's historical dedication to strongly supporting the communities in which it operates. The spark of this joint 'movement' starts today in New York City, driven by TCS's digital, financial, strategic, and marketing support of NYRR events and programs, most notably a goal to make the New York City Marathon the most technologically advanced and socially engaged marathon in the world.
With TCS, NYRR has unveiled the new logo for the 2014 Marathon, designed to commemorate the unprecedented new partnership and to provide an iconic uplifting symbol for the race. The new logo represents both organizations' forward-thinking, community-focused vision.
NYRR's 'Run for Life' manifesto champions the benefits of a lifetime of running, and is closely aligned with TCS' Fit4Life program, which is built on the philosophy that 'healthy individuals make healthy organizations.' Fit4Life, in natural alignment with NYRR's 'Run for Life' philosophy, is realized through the active engagement of employees and their families with local charities.
TCS has been a technology consulting partner for NYRR since 2010. It previously developed mobile apps for the 2013 NYC Half and will create a new app for the 2013 Marathon, helping participants to track runners and to receive race results, information on the event, and tips for training. As part of the new partnership, beginning on November 5, 2013, TCS will be a principal sponsor of each of NYRR's major five borough events and its key heritage events, including the Oakley New York Mini 10K, the Fifth Avenue Mile, and the Midnight Run, and will support NYRR's youth and community programs.
Tata Consultancy Services is an IT services, consulting and business solutions organisation that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services.