Heritage Foods (HFL) has acquired a majority stake in Peanutbutter and Jelly, the company that owns Get-A-Way--India’s pioneering guilt-free indulgence brand specializing in high-protein, no added sugar ice creams and desserts. The company has acquired a controlling 51% shareholding in the company through secondary buyouts from existing investors. The remaining 49% shareholding will continue to be held by the original promoters. The deal also provides Heritage Foods the option to purchase an additional 20% stake from the promoters after March 2026 at an appropriate valuation.
The strategic investment marks an important milestone in Heritage Foods’ Vision 2030 roadmap of expanding its presence in the fast-growing ice cream and healthy dessert categories. It gives the company a strong foothold in the super-premium, functional, and indulgence-balanced segment--anchored on high-protein, no-added-sugar, and health focused product innovation. This move underscores Heritage Foods’ commitment to driving the next phase of value creation through nutrition-forward innovation and responding to India’s evolving preference for mindful yet indulgent desserts. While Heritage Foods will provide strategic guidance and retain controlling stake, operational management will continue with the promoters, who will accelerate growth and strengthen brand equity while staying true to the company’s core purpose and consumers.
Heritage Foods operates three divisions namely Dairy, Retail and Agri. Presently, Heritage’s milk products have market presence in Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Maharastra and has retail stores across Bangalore, Chennai and Hyderabad.
| Company Name | CMP |
|---|---|
| Varun Beverages | 509.10 |
| Nestle | 1486.40 |
| Britannia Inds | 5782.10 |
| LT Foods | 428.45 |
| Hatsun Agro Product | 987.00 |
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