Havells India forays into kitchen appliances segment

05 Oct 2013 Evaluate

Havells India has forayed into kitchen appliances segment with the launch of the ProLife (air frier) and the Premio (innovative mixer grinder). The launch of the two products, the company claimed, was preceded by extensive market research to outline the consumer preference pattern.

Pro Life, the air frier, uses the Rapid Air Technology or hot air to facilitate cooking or deep frying without using oil. Premio, the Mixer Grinder on the other hand comes with a lot of user friendly features - Dupont-Hytrel suction feet (for better grip), a unique LED power switch, improved blade designs, closed handles (as demanded by potential users) and to top it all it is an almost soundless device. It comes in the darker, lighter as well as the metallic shades too.

Havells India is engaged in selling products in Kerala for several years and the business has shown an upward trend in terms of turnover in a short span of time. It has 10 manufacturing facilities in India in various states, including Himachal Pradesh, Uttar Pradesh and Rajasthan.

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1293.60 5.70 (0.44%)
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