Sarveshwar Foods has entered into a tri-party agreement for the procurement and distribution of Mushkbudji Rice, a locally produce aromatic rice. Following this agreement, Mushkbudji Rice, the aromatic rice from Jammu & Kashmir, will now be promoted through a new collaborative initiative. This was announced on the sidelines of BIRC 2025.
Three key entities have signed a Memorandum of Understanding (MoU) to explore commercial arrangements for the procurement and promotion of this prized rice variety. They are: Sagam Mushkbudji Farmer Producer Company (FPC), representing the growers of Mushkbudji rice in Jammu and Kashmir; Indian Rice Exporters Federation (IREF) the apex body of rice exporters; and the company.
The agreement signifies a strategic intent to formalize future commercial transactions for the procurement of Mushkbudji rice. The Parties recorded a mutual intention to explore potential procurement for a total indicative quantity of 500 Metric Tons (MT), valued at around Rs 7.5 crore, destined for distribution across Pan India.
The primary objectives outlined in the MoU include, establishing a framework for good-faith cooperation and discussion regarding the procurement of high-quality Mushkbudji rice, outlining product quality expectations and specifications necessary for future definitive agreements, and strengthening the supply chain, directly benefiting the Mushkbudji rice farmers represented by the Sagam FPC.
Sarveshwar Foods is engaged in the business of processing and marketing of branded and un-branded basmati and non-basmati rice in the domestic and international markets.
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