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Westlife Development’s arm launches McCafe in McDonald Restaurant at Mumbai

09 Oct 2013 Evaluate

Westlife Development’s wholly owned subsidiary- Hardcastle  Restaurants  (HRPL), a Master Franchisee for west & south India operations of McDonald's Restaurants has launched first McCafe in-restaurant at its McDonald's Restaurant at SOBO Central, Mumbai.

In embracing the coffee culture that is fast gaining acceptance in India, McCafe aims to reach out to as many Indians as the best place to enjoy a range of premium specialty coffee including cappuccino, latte, iced mocha and frappe. With a strong coffee foundation, HRPL (McDonald's West & South India) recognized an unmet need, for existing and new customers, in the rapidly growing Indian specialty coffee segment. In addition to extending its McCafe product portfolio, the restaurant re-imaging initiative gave the company a unique opportunity to create a defined space for McCafe in-restaurant, creating a brand within a brand at the point-of-sale. The concept of McCafe operating inside the existing McDonald's restaurants opens the door to more Indians to a premium coffee experience.

The launch of McCafe brand will be a major step in the beverage growth strategy and building on the strong brewed coffee success. The expansion of the McCafe brand and its product offering is part of the company's goal to elevate its coffee portfolio and to become India's favourite destination for great food and beverages.

Westlife Development Share Price

455.50 -8.95 (-1.93%)
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