Piramal Enterprise’s Saridon, India's largest headache analgesic, has won two Gold Emvie Media Awards 2013 for ‘Best Media Strategy’ and ‘Best Media Innovation on Radio’. It is also honoured with ‘The People’s Choice Award’ for the top 10 advertisers in 2013 at The EMVIES 2013, instituted by the Advertising Club, India.
Saridon was also positioned as ‘The National Headache Reliever’ as it looked at various headache situations in media. The best movie reviewers in the industry used the Saridon and headache association to ‘Saridon rate’ a movie. With a total of 9680 interventions during stressful content and more than 50,000 seconds of Saridon associations on Media, Saridon received five stars for its performance in 2013.
Piramal Enterprises is one of India’s largest diversified companies, with a presence in pharmaceutical, financial services and information management sectors.
