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Aditya Birla Real Estate’s arm sells 492 units within 24 hours post launch of ‘Birla Pravaah’ project

09 Dec 2025 Evaluate

Aditya Birla Real Estate’s wholly owned subsidiary -- Birla Estates has recorded sales achievement of approximately over Rs 1800 crore with its premium residential project Birla Pravaah in Sector 71, Gurugram. The project comprising of 492 units has been fully sold out within 24 hours of launch, marking a significant milestone for the brand and further reaffirming its strong growth momentum in the NCR market.

Spread across 5.075 acres (around 20537.79 Sq.M), Birla Pravaah offers a seamless blend of expansive open greens and thoughtfully designed residential towers. The project received an exceptional response from homebuyers, driven by its 30+ well-planned amenities and the standout feature of nearly 70% of the development dedicated to vibrant open spaces, enabling serene and meaningful daily experiences. 

Adding to its appeal is Birla Pravaah’s strategic location in a prime, well-connected neighborhood. Situated on Gurugram’s Southern Peripheral Road, the development offers excellent connectivity to NH48, Golf Course Extension, Sohna Road and the Dwarka Expressway. Its proximity to key areas ensures a convenient and seamless living experience for residents. The Indian Green Building Council (IGBC) Gold pre-certified project, comprises five towers, with select towers offering two residences per floor to ensure enhanced privacy and exclusivity. The homes available include spacious 3 BHK and 3 BHK + Utility residences, designed to maximise natural light and ventilation, offering generous and airy living environments. 

Aditya Birla Real Estate (formerly Century Textiles and Industries) is principally engaged in manufacturing of Textiles, Cement, Pulp and Paper and Real estate.

Aditya Birla Real Share Price

1360.20 70.55 (5.47%)
10-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
Lodha Developers 827.75
Dilip Buildcon 434.80
DLF 569.60
Oberoi Realty 1671.50
Ahluwalia Contract(I 782.75
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