Minister of State for Commerce and Industry Jitin Prasada has said that the government is working to mitigate the impact of the US tariff measures on Indian exports through a comprehensive multi-pronged strategy encompassing intensive engagement with the US government for a mutually beneficial India-US Bilateral Trade Agreement, immediate relief through trade relief measures of RBI, Credit Guarantee Scheme for Exporters.
He said it is expected that these measures will also enhance diversification and resilience in India's trade relationships. He added that the government is also engaged in negotiations for early conclusion of mutually beneficial FTAs with the EU, Peru, Chile, New Zealand, and Oman.
Talking on e-commerce, the minister said agentic shopping is one such technological innovation where shopping is powered by intelligent AI agents capable of anticipating, personalizing, and automating every step of the online shopping process. He said the impact of this AI-driven shopping is presently prevalent in the digital commerce space. He added that the government has taken several steps to ensure that small businesses, local traders and MSMEs are not digitally excluded in the emerging e-commerce environments.
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