Paisalo Digital unveils AI-driven customer profiling & fraud detection system

12 Dec 2025 Evaluate

Paisalo Digital has unveiled an advanced AI-powered customer profiling and fraud detection framework to strengthen its credit risk management ecosystem. This new system is designed to enhance underwriting accuracy, mitigate fraud and enable more reliable lending decisions for underserved customers across semi-urban and rural India. Under the new system, every customer, guarantor and co-borrower is assessed as a distinct financial identity. The AI engine detects duplicate identities, monitors cumulative exposure limits and flags high-risk patterns. This approach provides greater transparency into borrower histories and helps prevent overlapping liabilities that could otherwise compromise repayment capacity or signal concerns about loan intent. 

This comes alongside the rollout of Paisalo’s GenAI-based calling system, an automated platform that enhances the loan recovery process and borrower communication. The framework will be integrated across Paisalo’s secured and unsecured lending verticals, including Micro Loan Against Property (Micro LAP), Income Generation Loans and MSME financing. This technology also enables dynamic customer scoring by analysing multiple data parameters, including repayment behaviour, asset ownership, demographic attributes, income stability, bank transactions and collateral linkages, enabling tailored lending decisions without compromising financial inclusion goals. 

Paisalo Digital is a leading systemically important Non-Deposit taking NBFC registered with the Reserve Bank of India (RBI), in operation since 1992. The company’s main thrust is on small finance to ensure rural development, self-employment and women-empowerment. 


Paisalo Digital Share Price

34.94 -0.21 (-0.60%)
26-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
Bajaj Finance 999.80
Shriram Finance 960.05
Aditya Birla Capital 348.05
Chola Invest & Fin. 1696.85
Tata Capital 338.45
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