United Breweries (UBL) has launched Kingfisher Smooth, a strategic innovation that expands the Kingfisher portfolio within India’s mainstream strong beer segment. Designed for younger legal-age consumers who enjoy strong beers, it offers an unprecedented strong and smooth drinking experience.
Kingfisher Smooth is now available across Rajasthan, one of India’s largest strong beer-consuming states, offering a more sessionable and approachable experience. Brewed using imported hops and containing no added sugar, it delivers a smooth, balanced taste while retaining the strength consumers expect.
While Kingfisher Strong remains the benchmark for a classic, full-bodied beer, Kingfisher Smooth expands the flagship brand’s portfolio, reinforcing UBL’s commitment to innovation and consumer centricity. Kingfisher Smooth will be available across leading retail outlets in Rajasthan and will be priced at Rs 100 for a 330 ml bottle, Rs 145 for a 500 ml can, and Rs 185 for a 650 ml bottle.
United Breweries is maker of Kingfisher beer and Heineken beer in India.
