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United Breweries launches Kingfisher Smooth in Karnataka

28 Jan 2026 Evaluate

United Breweries (UBL) has launched Kingfisher Smooth in Karnataka. A strategic innovation within the Kingfisher portfolio, the new product strengthens the brand’s presence in the mainstream strong beer segment.

The launch in Karnataka, one of India’s largest beer markets, marks an important step in expanding Kingfisher’s presence in the category. Strong urban consumption, especially in Bengaluru, along with a favourable beer culture, makes Karnataka a key market for the roll-out. This follows the encouraging early consumer response to Kingfisher Smooth in Rajasthan.

Developed for younger legal age drinking consumers who prefer a smoother and more approachable beer experience, Kingfisher Smooth delivers a balanced profile without compromising on taste. Brewed using imported hops and with no added sugar, it offers a clean, smooth taste while retaining the strength preferred by strong beer consumers.

United Breweries is maker of Kingfisher beer and Heineken beer in India.


United Breweries Share Price

1522.35 28.25 (1.89%)
20-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
United Spirits 1306.75
United Breweries 1522.35
Radico Khaitan 3347.15
India Glycols 963.60
Allied Blenders 573.75
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