United Breweries (UBL) has launched Kingfisher Smooth in Karnataka. A strategic innovation within the Kingfisher portfolio, the new product strengthens the brand’s presence in the mainstream strong beer segment.
The launch in Karnataka, one of India’s largest beer markets, marks an important step in expanding Kingfisher’s presence in the category. Strong urban consumption, especially in Bengaluru, along with a favourable beer culture, makes Karnataka a key market for the roll-out. This follows the encouraging early consumer response to Kingfisher Smooth in Rajasthan.
Developed for younger legal age drinking consumers who prefer a smoother and more approachable beer experience, Kingfisher Smooth delivers a balanced profile without compromising on taste. Brewed using imported hops and with no added sugar, it offers a clean, smooth taste while retaining the strength preferred by strong beer consumers.
United Breweries is maker of Kingfisher beer and Heineken beer in India.
| Company Name | CMP |
|---|---|
| United Spirits | 1306.75 |
| United Breweries | 1522.35 |
| Radico Khaitan | 3347.15 |
| India Glycols | 963.60 |
| Allied Blenders | 573.75 |
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