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Wipro launches new operating model

30 Jan 2026 Evaluate

Wipro has launched a new operating model for serving enterprise functions, combining advisory, AI, and enterprise transformation services. The new, consulting-led, AI-powered operating model brings end-to-end accountability across four core functional areas: People & Change; Supply Chain & Operations; Finance Transformation; and Sales, Marketing & Customer Experience (CX). 

This new model will enable Wipro to uniquely connect boardroom strategy to scaled operations-turning innovation into a continuous, closed loop system - and position Wipro as a leading partner for reimagining, designing, running, and continuously transforming core enterprise functions.

Wipro’s new integrated model redefines the traditional services model, with consulting as the upstream transformation engine. Leveraging the Wipro Intelligence suite of AI-powered solutions and platforms across the entire client engagement journey-from solutioning to delivery-the model will ensure that AI is applied systematically, not as fragmented pilots, and directly aligned to business outcomes.

Wipro is a leading global information technology, consulting and business process services company.

Peers
Company Name CMP
TCS 2480.50
Infosys 1143.45
HCL Technologies 1411.50
Wipro 190.05
Tech Mahindra 1770.50
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