Thomas Cook, SOTC Travel sign strategic long-term MoU with Guidance

02 Feb 2026 Evaluate

Thomas Cook (India) and its group company SOTC Travel have signed a strategic long-term Memorandum of Understanding (MoU) with Guidance, the nodal agency of the Government of Tamil Nadu (GoTN), and The Directorate of Tourism, Government of Tamil Nadu. The partnership aims to accelerate tourism-related visitation to Tamil Nadu by jointly developing enriched travel products, enhancing destination awareness and delivering seamless, elevated experiences for Indian travellers.

This strategic collaboration combines Thomas Cook India and SOTC Travel’s pan-India market leadership and expertise across leisure, MICE, business and B-Leisure segments with Tamil Nadu’s diverse tourism offerings. The partnership will drive sustained visitation through co-created products, integrated marketing and targeted consumer activations, supported by knowledge-sharing and training initiatives. Working closely with the Department of Tourism, the companies will promote Tamil Nadu’s cultural, spiritual, wellness, nature and experiential offerings through online and offline campaigns, with Guidance Tamil Nadu acting as the nodal agency to facilitate coordination, stakeholder engagement and alignment with the State’s long-term tourism and destination-branding strategy.

Thomas Cook(India) is the leading omnichannel travel company in the country offering abroad spectrum of services including foreign exchange, corporate travel, mice,leisure travel, value added services, and visa services.

Thomas Cook (India) Share Price

92.35 -1.90 (-2.02%)
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