Globus Spirits has launched a new brand in the UPML category in the name of 'Globus Spirits Ryder' with a MRP of Rs 90 per Tetra in 180ml pack in Uttar Pradesh. With this, it is excited to be extending its footprint into a third state for medium liquor after Rajasthan and Haryana.
Medium liquor sits at an affordable price allowing consumers looking to upgrade from Country Liquor. To keep costs low, by state policy, the category is accessible for players that have their own distillery in the state.
Globus Spirits is primarily engaged in the business of manufacture and sale of Indian Made Indian Liquor (IMIL), Indian Made Foreign Liquor (IMFL), Bulk Alcohol hand sanitizer and Franchise Bottling.