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Thomas Cook (India) launches Marathi Special Holidays portfolio

Thomas Cook (India) Ltd. | Travel Services | Travel & Hospitality | BSE: 500413 | NSE: THOMASCOOK

27 Feb 2026 Evaluate

Recognising Maharashtra as one of India’s high-growth source markets for outbound travel, Thomas Cook (India) has launched its dedicated Marathi Special Holidays portfolio and appointed acclaimed Marathi actor Subodh Bhave as the goodwill brand ambassador for the Maharashtra market. The initiative debuts with special Europe group departures designed exclusively for Maharashtrian travellers--reflecting the company’s strategic focus on regional personalisation and deeper cultural connect.

Maharashtra is a strong source market, driven by rising disposable incomes, global aspirations and a culturally rooted passion for exploration. Maharashtrian travellers are known to be discerning and research-driven--seeking thoughtfully crafted itineraries, quality accommodations, culinary familiarity and seamless planning when travelling overseas. Backed by a robust omnichannel network of 29 retail outlets across Mumbai, Pune, Navi Mumbai, Nashik, Ahmednagar and Kolhapur, Thomas Cook India is strategically positioned to serve this strong and expanding market, with both depth and scale.

The Marathi Special Europe Holidays are group tours that seamlessly blend international aspiration with regional comfort. Key highlights include local Marathi-speaking tour experts, curated Maharashtrian cuisine inclusions and the comfort of travelling alongside like-minded Maharashtrian travellers. Designed for multi-generational families, couples and groups of friends, the tours offer immersive experiences across iconic European destinations including Switzerland, France, Italy and Austria.

Thomas Cook (India) is the leading omnichannel travel company in the country offering a broad spectrum of services including foreign exchange, corporate travel, mice, leisure travel, value added services, and visa services.

Thomas Cook (India) Share Price

110.51 1.20 (1.10%)

17-Apr-2026 13:40 View Price Chart

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Thomas Cook (India) launches Marathi Special Holidays portfolio

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