Wipro Technologies, the global information technology, consulting and outsourcing business of Wipro, has unveiled its proprietary Wipro Marketing Mix Modeling (MMM) technology solution on Amazon Cloud. MMM helps in determining the marketing ROI and impact on sales by statistically analysing activities like price change, advertising, media delivery and promotions.
MMM, which has got key features for in-built analysis and Dynamic SaaS dashboards, provides actionable intelligence to brand managers and media planners of consumer packaged goods (CPG) companies. The anytime, anywhere real-time recommendations to brands and products enable them to determine spend on right channels, measure key performance indicators (KPIs) and evaluate the brand's performance on a continual basis.
Recently, Wipro Technologies had been chosen by Premier Foods, the United Kingdom’s largest food producer, as a strategic technology partner. Premier Foods produces and markets over 40 iconic British brands.
