Apis India has launched newest innovation, Masala Dates, under its MISK brand in New Delhi. It's a savoury spin on a traditional superfood-on-the-go that brings three punchy Indian masala profiles - Achari, Imli (tamarind) and Chilli-Lime to deseeded, sliced dates.
Traditionally consumed in their whole form, dates often require preparation such as deseeding or cutting before consumption. Recognising this friction and the growing consumer interest in flavour experimentation, Apis India has introduced Masala Dates as a value-added, sweet-savoury innovation in the category. The range is designed for immediate consumption and flavour exploration, offering an alternative to sugary and fried snacks.
The launch expands the company’s clean-nutrition and value-added portfolio and is aimed at consumers who are curious about flavour, time-pressed, or looking for healthier substitutes to conventional snacks. The de-seeded format is intended to reduce handling time and broaden usage occasions across households and on the move. Masala Dates will be rolled out PAN India through retail shops, leading modern trade stores and major e-commerce platforms in coming weeks.
Apis India has a strong presence in domestic market as well as is a leading exporter of Honey from India to major international markets. The company deals in Organic Honey with more emphasis on light colored, high F/G, 'Good Taste' The company also specializes in Honey like Ginger, Lemon, Organic, Honey with Nuts, Honey with Comb.
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