Novus Loyalty has executed a Service Level Agreement (SLA) with Central Bank of India for providing Loyalty Rewards Program for various Digital Channels including Debit Card, UPI, Internet Banking, Mobile Banking etc. This agreement involves end-to-end deployment, management and migration of loyalty and rewards programs across the bank’s digital ecosystem. The total value of the contract is around Rs 88 crore over the tenure of 3 years.
Novus Loyalty operates as a provider of comprehensive loyalty solutions, specializing in customer engagement through reward programs, vouchers, gift cards and loyalty point management.
