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Sanofi India launches 'What step will You Take Today' campaign

09 Nov 2013 Evaluate

Sanofi India is marking World Diabetes Day (WDD) with the launch of its 'What Step Will YOU Take Today' campaign that encourages people to take proactive steps to effectively prevent, manage and control diabetes. The International Diabetes Federation (IDF) has reported that the number of Indian diabetic patients would rise from 63 million in 2012 to 101.2 million by 2030.

Awareness about diabetes not just being hereditary, but can also be caused by a stressful lifestyle will help to prevent diabetes from gaining epidemic proportions in India. This awareness can prevent the early onset of diabetes, help in timely diagnosis, reduce complications, and improve control and management --and the overall quality of life!

Renowned actor and acclaimed dancer, Madhuri Dixit, joined this campaign as a goodwill ambassador to create a 'signature step' that will instill solidarity for patients with diabetes.

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