Tata Consultancy Services (TCS), a leading IT services, consulting and business solutions organization, has been recognized with the Diamond Award for Marketing Excellence by the Information Technology Services Marketing Association (ITSMA). The software major was recognized in the category of ‘Enabling Sales Channels’ as part of the 16th annual Marketing Excellence Awards program run by the B2B marketing association.
The Marketing Excellence Awards honors the marketing programs, campaigns, and new initiatives that have achieved excellence worldwide. The awards put special emphasis on the four most-critical aspects of marketing success: planning, execution, innovation, and measurable business impact. The award was presented during ITSMA’s Annual Marketing Conference on November 5, 2013, recognizing TCS’s use of marketing channels and market intelligence to drive superior growth and profitability.
Tata Consultancy Services is an IT services, consulting and business solutions organisation that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services.