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Varun Beverages, Asahi Group Holdings ink pact to introduce CALPIS products into Indian market

18 Jun 2026 Evaluate

Asahi Group Holdings has entered into a business alliance agreement for franchising the CALPIS brand with Varun Beverages, an India-based manufacturer, distributor and seller of non-alcohol beverages, to introduce the CALPIS products into the Indian market. Starting in the second half of 2026 or thereafter, a ready-to-drink, non-alcohol/non-carbonated dairy based product will be launched under the name CALPIS, with two flavor offerings: Original and Mango. This marks Asahi Group’s first entry into India’s non-alcohol/non-carbonated beverage market. 

CALPIS is Japan’s pioneering fermented milk-based beverage with a refreshingly sweet and tangy taste that has been enjoyed for more than a century. The brand offers a variety of products, including a concentrate for home preparation and ready-to-drink versions.

Under this alliance, Asahi Group Holdings will be responsible for product development and providing technical support for the production of CALPIS-branded beverages, while its local subsidiary will oversee marketing and brand management. Varun Beverages will handle manufacturing, distribution and sales. This alliance enables Asahi Group to focus on product development and marketing in India, while Varun Beverages adds a product with unique value to its portfolio - creating a partnership expected to deliver mutual benefits.

Varun Beverages is franchisee of CSDs and NCBs sold under trademarks owned by PepsiCo in India and internationally. 


Varun Beverages Share Price

531.50 -12.65 (-2.32%)
18-Jun-2026 16:59 View Price Chart
Peers
Company Name CMP
Nestle 1400.25
Varun Beverages 531.50
Britannia Inds 5244.40
LT Foods 386.00
Hatsun Agro Product 922.35
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