Sanofi India to launch India’s largest student-led campaign on children’s health

14 Nov 2013 Evaluate

Sanofi India has joined hands with PVR Nest, the social program and registered foundation of India’s largest film entertainment company PVR, for its ‘Healthy children, happy children’ initiative to launch India’s largest student-led campaign on children’s health.

The largest in its outreach and scope so far, the program titled CineArt ‘Healthy children, happy children’ will bring together leading Indian pediatricians, with NGOs and artists in the field of creative learning, to mentor 200,000 school children from 200 schools in 4 cities - Chennai, Delhi, Hyderabad and Mumbai, on critical aspects of children’s health.

Besides, 600 health workshops using experiential learning methodologies like puppetry, theatre, storytelling and capacity building exercises, will be tapped to sensitize children on relevant health topics like hygiene, environment, play and exercise, disability and discrimination, vaccination, ergonomics, among others.

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