Reliance Industries’ step-down subsidiary -- Reliance Retail (RRL) has launch AJIO Beauty platform to strengthen its presence in the fast-growing beauty and personal care segment as part of its broader fashion and lifestyle ecosystem. The platform is designed to move beauty shopping beyond a purely transactional experience by incorporating trend discovery, curated routines, ingredient-led recommendations and personalised suggestions for users.
The platform combines the fashion-first digital reach of AJIO with the beauty expertise of Tira, RRL's omnichannel beauty venture, to create a one-stop destination for skincare, makeup, haircare, fragrances, bath and personal care products. AJIO Beauty will offer products across value, bridge-to-luxury, premium and luxury categories, featuring more than 1,500 Indian and global brands.
The platform will deliver to over 19,000 pin codes across the country. Further, a range of beauty products would also be available on RRL’s quick-commerce delivery service -- AJIO Rush.
Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.
